Video On Demand is here now.
You may be wondering why any of this matters. Traditional Television is disappearing as we know it. More and more people are cutting the cord from cable. Even subscription based services like Netflix are finding their audience being cannibalized by the never ending competition. VOD and Streaming TV is taking over pure and simple. Many people have reached a saturation point with monthly fees and are searching for an alternative like free Streaming TV. Marketing in this landscape has become more and more challenging with the continued segmentation of advertising channels making it harder to find the right audience.
Nearly one third of all US connected Smart TV users will use Roku this year. A figure projected to reach 50% by 2022. Roku, Fire TV and Apple TV platforms have over 100 million combined users world wide. Currently Roku has 27 million active users and is on track to record a record 1 billion dollars in revenue this year. Amazon Fire TV has over 30 million active users and Apple TV is coming in fast. If you own an Apple Phone you might have noticed how Apples TV app is prominently featured since the most recent OS upgrade. This train will soon be leaving the station. Now is the time to take advantage of the opportunity to get your own channels on these platforms before the rules tighten and before the platforms are overwhelmed with channels.
Television is one of the most convertible types of advertising and now it is in reach of everyone at a previously unheard of cost of entry. Imagine promoting your Brand, business or organization with the opportunity to advertise without the restrictions of traditional television. Capture your audience when they are most likely to be receptive to your message. Unique content can be sold on a subscription basis to brand loyalist or fans. Channels can be used as an easy to manage source of training and promotional videos for your staff, business or school.
We can even provide you with the means to program your channel on a weekly basis just like a traditional television network. Schedule shows for daytime evening or night with different audiences in mind. Live broadcasts can be streamed to your subscribers or viewers as you wish. Promote live events and sell access. The possibilities are vast . Get in touch to discuss how we can turn your ideas into a reality.